PHARMA in Wallpaper* Magazine

November 01, 2011

Lauren Ho writes about PHARMA in the November 1st edition of Wallpaper*:

"Pharmaceutical companies spent big bucks on advertising in the mid-20th century to flog their latest 'miracle' drug to the medical industry and consumers, drafting in an impressive roster of graphic design luminaries, such as Herb Lubalin, Andy Warhol and Lester Beall. Now New York's Cooper Union is casting fresh light on this advertising heyday with an exhibition entitled 'Pharma' at the Herb Lubalin Study Center. Spanning the 1940s to the 1960s, it brings together rare works and examines the lasting impact that graphic design had on the industry..."

Read the rest of the article HERE.

  • Founded by inventor, industrialist and philanthropist Peter Cooper in 1859, The Cooper Union for the Advancement of Science and Art offers education in art, architecture and engineering, as well as courses in the humanities and social sciences.

  • “My feelings, my desires, my hopes, embrace humanity throughout the world,” Peter Cooper proclaimed in a speech in 1853. He looked forward to a time when, “knowledge shall cover the earth as waters cover the great deep.”

  • From its beginnings, Cooper Union was a unique institution, dedicated to founder Peter Cooper's proposition that education is the key not only to personal prosperity but to civic virtue and harmony.

  • Peter Cooper wanted his graduates to acquire the technical mastery and entrepreneurial skills, enrich their intellects and spark their creativity, and develop a sense of social justice that would translate into action.