Driving Forward

Re-Envisioning Transportation Signage - An Open Design Competition

The Cooper Union for the Advancement of Science and Art

Maurice Kanbar Program in Environmental and Transportation Graphics

Parameters

Proposals must employ graphic design elements (including but not limited to typography, symbols, pictograms, diagrams, color-coding, etc.) in the design solution. Proposed signage must demonstrate the ability to improve traffic flow while maximizing driver safety, interface and comprehension. Submissions must specify which of the following sites the proposed traffic control devices are intended to serve.

  • Federal Interstate Highway System
  • State Freeway and Highway System
  • Local rural and urban roadways
  • Cities
  • Alternative means of transportation including bicycle and pedestrian routes, etc.

Entrants are encouraged to focus their attention on Directional Signage (Guide Signs) and Wayfinding Systems, however other classes of traffic control signage must be considered as well.

  • Regulatory Signs and Speed Control Devices
  • Warning Signs
  • Guide Signs (Conventional Roads)
  • Guide Signs (Freeways and Expressways)
  • Tourist-Oriented Directional Signs
  • Indicators of Distance
  • Emergency Management Signing and Traffic Condition Updates
  • Specific Service Signs
  • Recreational and Cultural Interest Area Signs

Proposals may integrate existing standards from the following guidelines or propose new standards; in either case submissions must define the standards employed in the proposed design and/or indicate which of the following standards are relevant:

  • The National Standards for Traffic Control Devices: MUTCD (USA)
  • Traffic Signage Standards established at The Vienna Convention, 1968 (Europe)
  • Other International Standards for Traffic Control Devices

Submissions must specify the following for the various classes of signs proposed:

  • Font style, size and spacing
  • Standard sign dimensions and colors
  • Dimensioned graphic layouts
  • Signage materials and construction methods
  • Intelligent transportation systems or other technologies employed in the proposal and a description as to how these technologies improve traffic flow

Structural and design details are optional Projects will be reviewed in terms of the following criteria:

  • Design concept
  • Scope of project
  • Legibility
  • Ability to communicate
  • Ease of navigability
  • Integration of new technologies including wireless systems and beyond
  • Universality and adaptability
  • Integration of international standards and multi-lingual signage
  • Innovation in design and materials
  • Effectiveness in addressing the needs of the user
  • Accessibility issues
  • Green design considerations
  • Feasibility and implementation