La MaMa In Print: The Paper Trail
International Selections from the La MaMa Experimental Theater Archive
Ellen Stewart Private Collection

Exhibition:
Introduction
Information
Credits



Herb Lubalin Study Center for Design and Typography




















La Mama in Print: The Paper Trail
International Selections from the La Mama
Experimental Theater Archive


Opens October 20 at Cooper Union's Lubalin Center

In 1961, Ellen Stewart, a New York fashion designer, rented a tiny basement on lower Manhattan's East 9th Street, for $55 a month. The space was to provide her brother and his playwright friends with a temporary showcase for their plays. Thirty-seven years, approximately 2,000 productions and countless cultural awards later, the La MaMa Experimental Theater Club is internationally recognized as the haven of off-off Broadway's experimental performing arts community.

La Mama in Print includes original posters on display for the first time outside of the walls of the La MaMa Archive. The selected works-on-paper, accented by theatrical artifacts and video performance selections, combine in-display to offer the viewer a unique glimpse into the influence and evolution of contemporary experimental theater in America and abroad.

The theater poster is "an appointment in time", in many cases, the sole remaining visual of a living performance. Where it once advertised the performance, it now advertises the memory. From the hand-painted, five-foot placard of Lanford Wilson's Balm and Gilead to the photo-collage of Tom Eyen's Theater of the Eye, the off-off Broadway poster was a homemade affair.

For many artists in the 1960s, access to a Xerox machine was access to the public. Posters, programs, photos, and publicity were an after-thought, once the rigors of mounting a production with little or no resources and any available help, had been surmounted. Suddenly, theater posters were being created by anyone on hand --with press-type or house paint, it didn't matter. Word of the production was what mattered.

As the first La MaMa Troupe, under the direction of Tom O'Horgan, toured Europe in the mid 1960s, La MaMa's American identity suddenly came under the vanguard of European design. The translation of off-off Broadway's American plays into Dutch, French, Spanish and German forced Europeans to grapple with interpreting the American theater revolution of the 1960s. As plays were translated, concepts and their visual renderings altered design values.

In creating La MaMa, Ellen Stewart pulled together a diverse and enormous artistic community. That community of countless local, national and international playwrights, directors, composers, actors, musicians, designers, choreographers, dancers, painters, puppet-masters, media artists, performance artists, cabaret, graphic and photographic artists has created the La MaMa Paper Trail.

Lawrence Mirsky, director of the Lubalin Study Center, and Ozzie Rodriguez, archivist and a resident La MaMa director, are co-curators of the exhibition.

La MaMa has grown from its early basement theater with two tables and chairs. Today, La Mama is a multi-purpose, non-profit art complex, housing four theaters, a cabaret, rehearsal spaces, administrative offices, an art gallery, a performance workshop space, an international artists' cultural center in Italy and an archive documenting extensively the beginnings of its off-off Broadway theater.




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Exhibition Information

Exhibition Dates:
21 October, 1998 - I March, 1999
Hours:
Weekdays 12-7, Saturdays 12-5
Closed Sundays & 26-29 Nov, 24 Dec-2 Jan, 18 Jan, 12-15 Feb
Location:
The Cooper Union
Foundation Building
Herb Lubalin Study Center of Design and Typography
3rd Avenue at 7th Street, 2nd Floor
www.cooper.edu/art/lubalin
212/353-4046


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Web Site Design
Lawrence S. Mirsky

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